Streamline your on-line and in-store CRM activities

Without an IT system dedicated to customer relationship management (CRM), retailers are unable to successfully manage loyalty programmes. What's more, if IT systems aren't used to their full potential, they can become a burden with no benefit to the company. The most efficient retailers realise that their sales assistants require software tools which allow them to track the relationship in real time and offer the customer a personalised shopping experience. Loyalty programmes should find their natural place between purchasing and marketing activities and logistics and store management.


By Philippe Leclercq,
Product Director, VCSTIMELESS