in Focus

International brands opt for multi-channel retailing
From the former Eastern block countries to Asia, these new retail markets represent a significant opportunity for the larger Western retail brands and hundreds of millions of potential new customers. To maximise sales, the most successful retailers are combining a variety of distribution and sales channels including owned stores, franchises and concessions.

China, India, Russia and Brazil are the latest retail hotspots where the average income is rising and spending power now extends beyond basic purchases to lifestyle purchases including personal goods and homeware.