Overseas

Expanding abroad successfully
Adapting to local cultures is vital for international expansion to succeed
There are two ways to become international: buy an existing store network or buy retail space overseas before your competitors do! Depending on your retail activity, you may have to rethink your business models and product ranges as it’s not always possible to simply transfer strategies from the home market. Avoid the mistake of thinking that what works well in one country will work everywhere!


VCSTIMELESS supports Otto Group’s Castro in its international expansion
Israeli fashion retailer, Castro, has over 100 stores and a turnover of $100M. In 2004, faced with competition from emerging international players in its home market, Castro decided to expand into Germany through a joint venture with mail order company, Hiene. By 2008, Castro will have 80 stores in Germany alone! Today Castro has stores in the Ukraine, Russia, Latvia, Hungary, Switzerland and the Far East.