Maximising
revenue from prime-location stores
With an annual turnover of 110 million euros,
Rip Curl is opening new stores at a rate of one per
month and significantly developing its European franchise
operation. To keep pace with this ambitious expansion
strategy, in December 2006, Rip Curl selected VCSTIMELESS’ Colombus
Enterprise head office and Colombus
Retail store management solutions.
Olivier Cantet, President of Rip Curl Europe
comments, "With
ambitions to open more than 50 stores and double
retail sales by 2010, we needed the tools and expertise
to maximise the profitability of our prime-location
stores. We also needed to provide comprehensive
and quality support services to our franchise partners,
and solutions and support to take us into emerging
markets such as Eastern Europe."
From the UK to the
Ukraine
VCSTIMELESS offered
Rip Curl integrated and functionally-rich solutions
which extend from head office to store, adapted
to manage both owned-store and franchise formats.
Also key to their decision-making was VCSTIMELESS’ proven
expertise and experience and hundreds of client
references in the fashion and sportswear sector.
In addition, Rip Curl found VCSTIMELESS to be
the only speciality retail software provider capable
of deploying and supporting solutions in its 10
target countries: France, UK, Spain, Portugal,
Italy, Switzerland, Romania, Ukraine, Russia and
Morocco. The project pilot began in France, in
February 2007. From September 2007, the project
will extend to the rest of Rip Curl’s European
portfolio.
Olivier Cantet adds, "the VCSTIMELESS
solutions will enable us to closely manage our
retail activity,
in particular our stocks, replenishment, promotions,
markdowns and forecasts, and provide us with detailed
performance analysis. By optimising our retail chain
we expect to increase our margin in 2007 by 2 percent,
without the need for massive recruitment."
About
Rip Curl
Faithful to its origins
and its love of nature, Rip Curl remains an authentic
brand. Of the 4 leading global surf brands, Rip
Curl is the only independent, privately-owned
international company. A leader in innovation,
Rip Curl is the most technologically advanced
surf brand in the world. It does not take itself
too seriously. Appealing to men and women of all
ages, Rip Curl combines fashion with sportswear,
and practicality with comfort. The brand represents
a rich yet simple way of life, at one with nature
and in harmony with the environment. In 2006 Rip
Curl Europe employed 385 people with a sales turnover
of 100 million euros.
“The VCSTIMELESS solutions
will enable us to closely manage our retail activity,
in particular our stocks, replenishment, promotions,
markdowns and forecasts, and provide us with detailed
performance analysis.”
Olivier Cantet. President
of Rip Curl Europe
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